NOW:53214:USA01012
http://widgets.journalinteractive.com/cache/JIResponseCacher.ashx?duration=5&url=http%3A%2F%2Fdata.wp.myweather.net%2FeWxII%2F%3Fdata%3D*USA01012
14°
H 23° L 14°
Clear | 5MPH

Brookdale Senior Living Receives 2010 Best of the Best Awards

May 31, 2010

The Assisted Living Federation of America (ALFA) has awarded Brookdale Senior Living, one of the largest senior living providers, four of its prestigious 2010 Best of the Best Awards, a national recognition reserved for the nation’s most innovative and effective business practices in the senior living industry. Brookdale Senior Living is one of only 25 companies to receive Best of the Best Awards this year.

 

“These innovations recognize companies that have put their imaginations to work to continually improve and streamline operations, enhance resident care and services, train and retain quality employees, and much more,” said ALFA President and CEO Richard P. Grimes. “Plus, the industry-wide benefit of the Best of the Best Awards is the program’s ability to multiply excellence as these and other companies in senior living adopt these best practices as their own.”

 

Brookdale Senior Living received Best of the Best Awards for four separate innovative programs, each of which are featured in Assisted Living Executive magazine and were recognized during the Awards Program at the 2010 ALFA Conference & Expo this week in Phoenix. The programs are:

 

● The Brookdale Weigh program, modeled after the television show “The Biggest Loser,” was a 12-week team competition wherein staff was motivated to lose weight and win cash prizes. From frontline staff to the CEO, more than 4,000 associates within 1,224 teams at 400 offices/communities nationwide lost a total of more than 30,000 pounds. Divisional and companywide winners won up to $900 each. “Even those not out to win the competition were really into it,” said Kristi Reid, Benefits manager. In addition to improving associate health, Brookdale hopes to improve the company’s benefits budget by ultimately reducing medical claims through such wellness efforts. “It’s too soon to see if it had an impact, but it created a culture of wellness that may have been lacking in the past,” explains Reid. The program was so successful, it has been expanded to a second and third cycle.

 

● The Optimum Life® “Cross Train Your Brain” program was a public awareness campaign that Brookdale undertook in a joint venture with the nonprofit Institute for Optimal Aging. In six major markets from Los Angeles to Raleigh, Brookdale engaged an auditorium and brought in local medical experts to talk up the importance of brain fitness. During the free, all-day symposiums, participants learned about the importance of exercise, emotional health, and social engagement for brain health, and participated in fun breakout sessions such as ballroom dancing. “It’s about the latest research about the brain, and how it can be supported through lifestyle factors. There are certain things you can do over a lifetime to reduce the risk of Alzheimer’s,” said Carol Cummings, manager of Optimum Life wellness programs. “It was hugely popular. In every place where we did it, we were at capacity and had waiting lists of people who wanted to come,” Cummings adds.

 

● The “We Say Yes” dining initiative was designed to tie resident satisfaction to associate morale. The program encourages dining associates to use positive phrases when communicating with residents and guests. For example, if someone asks for an item that is not on the menu, the first answer should be: “Let me go and check.” If the item is not available at all, the associate is empowered to come up with a positive solution, such as offering a similar substitute. “We were looking for ways to encourage and empower our associates, and, at the same time, find ways to say ‘yes,’” said Joska Hajdu, Senior Vice President of Dining Services. Dining associates wear badges that say “We Say Yes.” Associates caught in the act of providing exceptional service become eligible for rewards. The program has spurred friendly competition among associates, generated better service, and made associates more accountable. Resident satisfaction increased 36 percent after implementation.

 

● The “Experiences of a Lifetime” initiative was designed to help residents live life to the fullest in Optimum Life’s six areas of wellness: physical, spiritual, emotional, social, intellectual, and purposeful. Brookdale residents were given the opportunity to explain their lifelong dream and how it ties into those six areas of wellness. Subsequently, seven residents had the chance to have their dream come true—and have it videotaped for the Brookdale Web site. For example, Brookdale resident Jean Pettit jumped out of an airplane from 13,000 feet in a tandem skydive arranged by Brookdale (see www.brookdaleliving.com/pettit-experience-of-a-lifetime.aspx). “’Experiences of a Lifetime’ was a trendsetter on several levels, from breaking stereotypes about the elderly and elderly housing, to energizing a wellness culture, to making for memorable marketing,” said Sara Terry, vice president of Optimum Life. By telling the story of a dream come true in a video format, “you provide inspiration and a roadmap for others,” explains Terry.

 

For details about each winning strategy, see the cover story of Assisted Living Executive’s May/June 2010 issue at www.alfapublications.org. The ALFA 2010 Best of the Best Award winners are recognized at the ALFA 2010 Conference & Expo, May 25-27, in Phoenix.

 

This site uses Facebook comments to make it easier for you to contribute. If you see a comment you would like to flag for spam or abuse, click the "x" in the upper right of it. By posting, you agree to our Terms of Use.

Suburban News Roundup

E-mail Newsletter

Your link to the biggest stories in the suburbs delivered Thursday mornings.


Enter your e-mail address above and click "Sign Up Now!" to begin receiving your e-mail newsletter
Get the Newsletter!

Login or Register to manage all your newsletter preferences.

Community Watch

» Greenfield School Board nixes funding to explore charter school idea 11/25

» Layton Avenue entrance to Greenfield High School among road proposals 11/25

» Whitnall School District makes AP honor roll 11/24

» Hearings next week on I-94 ramps deemed critical to West Allis 11/24

» West Allis residents to name qualities needed in new superintendent 11/24

» Greenfield council approves 2015 budget after no one speaks at hearing 11/19

» Draft report admits economic harm to West Allis of likely ramp closure 11/19

» Low registrations cause drug, alcohol program postponement at Whitnall 11/17

» West Allis has possible developer for former lime pit 11/11

» Suburban roundup: Week three of the WIAA football postseason 11/10

» Election roundup: How the Milwaukee suburbs and Lake Country voted Updated:  11/5

» Greenfield ups emergency preparedness 11/5

» No more tag and bag, Advanced Disposal official says 11/5

» Daniel Riemer wins Assembly District 7 11/4

» Joe Sanfelippo re-elected in Assembly District 15 11/4

» West Allis to rescue Milwaukee County's portion of Root River path 11/4

» In Whitnall presentation, Your Choice warns people of consequences of drug use 11/4

» West Allis city budget finds no resistance 11/4

» Suburban roundup: Week two of the WIAA football postseason Updated:  11/3

» Man charged with felony stalking, accused of dropping sex toys near teens 11/3

» Photo Gallery: WIAA state soccer tourney day one 10/30

» Liberace still glitters in West Milwaukee lore 10/30

» Former West Allis strip club owner sentenced to prison for perjury 10/29

» Greenfield takes steps toward taxing district for infrastructure work 10/28

» West Allis to hold hearing on 0.28 percent levy increase 2015 budget 10/28

View All Posts Got a tip? Welcome rss
Deal Watch - Milwaukee

Milwaukee's Best Discounts & Deals

Advertisement

Local Business Directory

CONNECT