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The Equitable Bank Stirs Up "Starch Madness" for Hunger Task Force

March 19, 2013

From Tuesday, March 19 through Tuesday, April 2, The Equitable Bank will collect food for Hunger Task Force in Milwaukee. The bank is hosting its second annual “Starch Madness” food drive and will focus on collecting staple items such as rice, pasta, cereals, baking mixes and boxed mashed potatoes. However, all donations of non-perishable food items will be accepted.

The bank hopes to collect 1,000 items during the 15-day event. Employees, customers and the general public are encouraged to bring donations to any of Equitable’s seven branch offices during normal business hours.

New this year … vote early, vote often! We need your help deciding the top starch in Milwaukee. The bank has created brackets to pair up your favorite starches against one another, with the winning starch set to be announced on Wednesday, April 3. Watch our Facebook page at www.facebook.com/TheEquitableBank starting Monday, March 18 as we will be introducing a new match-up every two to three days during the food drive. Once the winning starch has been determined, The Equitable Bank will double the amount of that item collected during the food drive. For example, if Mac n’ Cheese wins and we count that we’ve collected 100 boxes, the bank will purchase an additional 100 boxes to be donated.

Founded in Milwaukee in 1927, The Equitable Bank is one of the oldest independent community banks in the area. The bank operates several branches in the metro Milwaukee area and is a local leader in residential mortgage lending.

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