My blog title has been my view of the world of advertising and marketing for quite awhile. I had used (Sponsor's Name Here) for my Fantasy Football League teams as far back as 1993. The reason?
It was during that summer when the Milwaukee Brewers (along with the Detroit Tigers) were the first major league teams to allow advertising behind home plate during games, so that it is visible during every pitch. Around the same time, my bowling had more talent than money (and in hindsight, I probably had similar amounts of each, but, well, you know...) I thought that if I could just get a sponsor to throw some money at me so that I could afford to bowl in tournaments, I could make enough to no longer need a sponsor.